PPC - Pay Per Click Marketing

PPC is the quickest way to get qualified traffic right to your door. Done effectively it can support a whole business, done badly it can eat up all your marketing budget.

Remember, Google gets hit over 3000 times per second!

PPC STEPS WE PROPOSE

1) Research Keyword List – This is PARAMOUNT

No matter how much money is spent on online marketing, if you do not have the right keywords or have not targeted your list correctly, that money is virtually wasted.

Each business needs a varying amount of traffic/leads at different times. Sometimes the business will need quality leads that have a high conversion rate, at other times the business will need a high volume of leads during quiet periods or data gathering. When set up correctly, all your online advertising can be switched on and off as you wish. If you want more quality leads, bingo! If you want a greater quantity of traffic, Bingo!

The focus in this step is often on ‘Quantity vs Quality’. This dilemma is a Marketers Dream! The ‘Quantity vs Quality’ dilemma is based on a triangle composed of 3 elements. Alter each component and the quantity and quality of traffic changes.

• Volume – Are you competing for spaces with a high or low traffic volume?
• Price – Alter the CPC or CPA and the quantity and quality of traffic will change.
• Relevance - Are you displaying only highly relevant ads or is the net spread wide?

Taking these three elements into account, WAVE SEO builds the following PPC keyword lists:

• Core/Seed Keyword List
• Expansion Keyword List
• Long Tail Keyword List
• Competitor Keyword List
• Fetching Keyword List
• Targeted Ads
• Ads created by desire, product, service or cost.

Most important of all is the quality rating the search engines attribute to your online PPC campaigns. This can mean the difference between paying 12p per click and 99p per click. Quite simply, the higher your quality score (1 - 10) the less you pay for a click. The search engine PPC quality rating is determined by the relativity of keyword, ad group, campaign, ad text, landing page and link value.

At WAVE SEO, each campaign has minimum of 10,000 keywords and each keyword has a minimum quality score of 7 and often 9 or 10.

2) Account Optimisation

After the initial set up stage is over, the real magic begins!

Each account needs constant optimisation. All keywords will perform differently at different times and the more you optimise your account the better the results you will achieve. Optimising a PPC account, means tracking how well each keyword/adgroup performs, how much it costs per click, what the click through rate is, what is the conversion rate and how does all these stats compare against the other keywords.

If the account is structured correctly it can be managed inline with your sales demands. You can pause and resume the account as you wish to allow more or less traffic to arrive. High performance campaigns can be isolated and used as you wish, low performing campaigns can be constantly paused and only used when your business demands more traffic.

3) Account Management

It is vital you have an experienced PPC specialist manage your campaigns to get the maximum ROI. The right ppc specialist can save you 15-70% of your outgoing budget!

Packages

PPC Set Up .
WAVE SEO will create a thorough account on Google (minimum 10,000 keywords) with a high quality score for maximum ROI and cost reduction. The later costs includes full campaign set up for Yahoo and MSN.
Cost: 1000GBP
Cost: 1500GBP

PPC Management
WAVE SEO will carry out the necessary PPC work needed (limited partners available). The different monthly costs are relative to the account size and level of optimisation needed. All options include a pause and resume service. The later two cost options include constant optimisation and monthly reporting.
Cost: 400GBP per month
Cost: 750GBP per month
Cost: 1200GBP per month

Free Evaluation
We offer a free evaluation in exchange for a permanent link from your website...Go

Click Her

Click Here