Organic SEO

Why work with WAVE SEO?

Simply put, we care. We are stringent in our methods and will not compromise your site or brand. We have a holistic view of your online marketing and are not biased to one particular area. We work with specialists in many areas so we can deliver to you an all inclusive solution.

Google accounts for over 85% of all search engine traffic…WOW!
(Whilst Yahoo accounts for 6% and MSN for under 2%)

If you are familiar with Search Engine Optimization then skip this paragraph. If not, let’s break it down for you. Search Engine Optimization (SEO) is the act of manipulating the pages on your web­site to be easily accessible by search engine spiders, so they can be easily spidered and indexed by the search engine. A spider is a robot that search engines use to check millions of webpages very quickly, and sorts them by relevance. A page is indexed and deemed appropriate content to be placed in the search engines’ results, and for people to click on. When a topic is typed into a search engine, almost instantly, the search engine will sift through the millions of pages it has indexed and present you with the pages that match your topic.

90% of online surfers, use a search engine to search.
3000 searches happen every second in Google

Each search engine has its own algorithm, which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. Each search engine has a different algorithm. The basic components are the same, but the value attributed to each component varies. The art and science of understanding these algorithms and developing strategies based around them is called search engine optimization (SEO).

IN ORDER TO BE NUMBER 1, YOU NEED TO PUSH OTHERS OUT!
The most important question is: ‘What Space on the internet do you want to own?’
The answer is simple when you look at the numbers. You want to be where the highest volume of traffic is heading, where there are the least amount of competitors, and in market sectors that are specific to your product/service and lead to high conversion rates. It is very important to use ethical seo / seo organic/ organic seo, otherwise you might be pushing yourself off the no 1 spot as time goes by.

 

The Steps We Propose

Market Analysis - Competitive Analysis - On Page Analysis - Off Page Analysis

1) MARKET ANALYSIS
Major Markets
Niche Markets
These are designed to find the ideal market environment.

2) COMPETITOR ANALYSIS
Top Competitors
Competitor SEO Analysis
Competitor Website Analysis
Competitor Identity Analysis
Competitor Advertising Analysis
Competitor Linking Analysis
Competitor Keyword Analysis
Competitor Rank Analysis

This information examines how we beat our competitors and be number 1.

3) ON-PAGE ANALYSIS
Below are some of the elements that need to be considered for 'organic SEO':
Content Building - Link Building - Positioning of Keywords - Content - Keyword Density - Keyword Attributes: Font, Size, Headers - Content Positioning - Anchor Text/Links - Url Naming - Meta Tags - Internal Linking Strategy - 404 Errors - Broken Links - File Naming
Robots.txt - Reason to Revisit - Call to Action - Available Offers - Commitment of Service
User Buying Strategies - Strong Consistent Theme and Visitor Message - Web Form Analysis - Fresh Content Strategy.

Publish More Content - Own More Of The Web - Optimize Your Content

At the end of this analysis we will create an action plan to maximise our on-page SEO.

4) INITIAL OFF-PAGE ANALYSIS
Below are some of the elements that need to be considered:

Site Submittals to the major search engines and directories (over 300):
E.g.
Google.com, Yahoo.com (paid $300 a year), Dmoz.com (ODP), Alltheweb.com (Fast), PositionTech (AOL, Hotbot, MSN + more), Altavista.com, Lycos.com, GoTo.com (Paid Inclusion), Directhit.com, Ask.com, LookSmart snap, Excite.com/Webcrawler etc

Link building Strategies
Internet Chatter / Link Popularity Strategy
Quality Links from Relevant Hubs / Authority Sites / Trusted Sites / News Portals Strategy
Link Dynamics - Anchors / Surrounding Content Strategy
Back Link Strategy

Article Strategies
We will look at what articles and how many need to be created to achieve the results we require. Articles are a great way for SEO organic.

Blog Strategies
We will look at how we can best maxmise the use of blogs.

WEB 2.0 Strategies
We will look at all user generated web content and how we can manipulate it to gain traffic. At the end of this analysis we will create an action plan to maximise our off-page SEO.

WAVE SEO ONLY USES WHITE HAT AND PROVEN TECHNIQUES

What are White Hat Techniques?

There are many ways to get results on the web, many short-term tricks that get you visible quickly but are detrimental in the long-term, and many strategies that build a long-term platform for performance. In the online marketing world we call the different techniques:

• White Hat – Tried and tested. Ethical and durable.
• Grey Hat – Interesting techniques that can turn to gold or melt away your previous efforts.
• Black Hat – Often ingenious, but only have a short-term benefit and are always detrimental in the long-term.

Some examples of ‘Black Hat’ techniques that many SEO companies use:
Cloaking, Portals, Spam, Keyword Flooding, Redirects, Sandboxing, Attributing History, Irrelevant Content, Blog and Forum Spamming, Duplicated Content,Hazardous Spinning, Video Cloning, Hidden Text, Virtual Sites/Content, Excessive Cross linking, False Meta Data, Misleading Links/Documents, Url Fabrication,

If you need to know more about any of these areas, please contact us.
Be rest assured WAVE SEO only use ‘White Hat’ techniques.

Packages

SEO Set Up .
WAVE SEO will create a thorough action plan from an extensive research report. The report will include all the steps stated above: Market Analysis - Competitive Analysis - On Page Analysis - Off Page Analysis. Most importantly it will outline the next steps and goals your site needs to take.
Cost: 1500GBP

SEO - Small Business - Get Me Online
A one off payment to get the site on the web. This includes submissions to over 200 search engines and 2500 directories, 1000 article links, 500 links form social web 2.0 networks, 500 permanent links, 300 blog links and more. All this is done in a search engine friendly manor.
Cost: 1200GBP

SEO - One off Payment - Kick Start
A one off payment to get the site on the web and performing on the search engines. This includes submissions to over 200 search engines and 5000 directories, 1000 article links, 1000 links form social web 2.0 networks, 500 permanent links, 500 blog links, online press releases and more. All this is done in a search engine friendly manor.
Cost: 2000GBP

SEO Management
WAVE SEO will carry out the necessary SEO work needed (limited partners available). The SEO plan will map out what is recommended to obtain certain positions. Some areas on the web will need alot of attention whilst others will need very little. Both the second cost options include quality link building which is essential for top three rankings in competitive areas.
Cost: 400GBP per month
Cost: 1100GBP per month
Cost: 1600GBP per month

 

Free Evaluation
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