Get To The Top Of Google
Like for like google brings in over 10 times the traffic of additional search engines. Google's power is immense and can make or break a business.
Getting to the top of google is, in theory very simple, but in practice a huge challenge. Each search engine has a highly complicated algorithm that assigns a value to each web page so it can dictate how to rank each page on relative search results. Each search engine's algorithm is unique and vary in their definition of what is important.
Google:
- Are highly efficient at determining whether links are artificial
- Looks for natural growth over time
- Are heavily biased towards informational resources and industry trusted sites
- Are heavily biased towards the age and ‘trustworthiness’ of all sites
- Determines duplicate content and lowers the value of one content by comparing it against the other
- Places a big importance on anchor and link variations
- Are thematic in nature as opposed to keyword specific
- Has a unique quality score attributed to every link
- Are ever changing and by far the most intelligent search engine algorithm around
As you can see ranking position is paramount. There is a massive difference between the amount of traffic position 1 experiences vs position 2.
How to get to the top of google?
Keyword Analysis
Millions of keywords and phrases are typed into google every minute. Each phrase and keyword represents its own space on the internet. Each space must be examined very closely. We must compare the competition for each space and the potential volume it brings. Getting this section right is absolutely essential. If not, hundreds and thousands of pounds will be wasted.
Competitor Analysis
An often misunderstood belief is that you trying to impress google with your website, and google is the almighty god. In reality we are competing against the other websites that are fighting for the same space. Put simply, to be no 1 we have to be better than no .
Content
Content is KING. The more relative content you have, the more Google sees you as a source of information on the related topic. Each page needs to be highly optimised.
Links
Links are split up into an enormous array of areas: Social, blogs, articles, reciprocal, thematic, chatter, directories, search engine, trusted site, news, and there are more!
Each page needs a variation of these types of links pointing towards itself with the relevant anchor text.
So there you have it. Getting to the top of google is relatively simple (no matter what people what to tell you) but it is very time consuming. The initial analysis must be done by an expert and continuous work by many parties is recommended.
SEO Organic
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